Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman

Recommended by Bonnie Sharfman

This book is a thin collection of anecdotes and empirical research by Ari, a business expert, and his brother Rom, a psychologist. They examine “sway”, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn’t working. Examples include interviewing techniques, dating mishaps, and the over-diagnosis of bi-polar disorder in children.

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